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Powerful Solutions For Your Business

Gift/Loyalty Program Background

The idea of gift cards began with Neiman Marcus in 1994 when they were introduced it into their chain of stores. Since then, gift cards have spread in popularity for both merchants and consumers alike

What Are Gift Cards?

Gift Cards replace paper gift certificates. This plastic card is designed specifically for businesses. The "Gift Value" amount is loaded by swiping a magnetic striped card through a POS terminal and the data is stored on the host database. Gift Cards may be used multiple times and may be reloaded.

What Are Loyalty Cards

Loyalty Cards are identical to gift cards but instead of storing monetary value, a point based system is used. This system is used to track and rewrd customers for their purchases, giving them a compelling reason to return to the merchant's location

Gift Card Facts & Statistics

    A national study found that the Average consumer spent $161.81 on gift cards during the 2006 Holiday Season (National Retail Federation)
    Average consumer spending on gift cards grew by 87.2% from the 2005 Holiday Season to the 2006 Holiday Season
    Of those who received cards, 51% spent more then the card's initial value (National Retail Federation)

No Cash Back

Unused balances are no longer refunded back to the consumer, but are kept on the card and thus the money stays in your business.

Exchanges/Returns/Comps

A gift card allows you to issue refunds, store credits or service specials that stay as captured money within your business.

Easier Record Keeping

The electronic transaction eliminates the hassle of manual verification, bookkeeping and tracking. The Apex Card program provides real time access to reports and card balance via the transaction terminal or the virtual terminal web site.

Better Brand Identification

Whether it is one of our convenient card designs or a custom printed card, you have a mini billboard in your customers hands. A plastic card is also a more durable and longer lasting product that will stay with your customers longer.

Fraud Prevention

Plastic cards are more difficult to duplicate or forge and electronic transactions are more secure than manually verifying each paper certificate.

Overall Value

A plastic card has a higher perceived value much like a “credit card.” And it is more exciting to receive and more convenient to use. Most consumers treat gift cards like cash.

Features and Benefits of the Easiest Gift Card Solution

Convenient Issuance Format

Each card has an encoded magnetic stripe and is numbered for an initial loading of value to it. Unlimited transaction processing and balance inquiries until the card value is depleted.

Custom Card Option (2500 or more)

Apex Business Solutions can help produce a custom card to better market your brand. Our talented team can help you design the right card for your needs. A custom card allows you to maximize your marketing potential.

We Welcome The Opportunity To Assist You In Growing Your Gift Card Program.

Contact Information:

Apex Business Solutions, Inc.
Hudson, Florida 34667
Tel: 727-233-1111
Fax: 727-233-1112
E-Mail Us For Additional Information





 


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